Collab Coffee's Brand, Flight Fuel Coffee is launching a collection of limited-edition pride products as part of a pride campaign, Come Out for Coffee, raising money for amfAR, and shining the spotlight on its communities’ most intimate stories.
Brewing with pride
Flight Fuel CEO, Chris Olsen, is well-known for his unique style of digital content that deftly straddles the line between unabashed humor and heartfelt vulnerability. You may know him from the videos where he allows his audience a front row seat at his therapy sessions, the insights into his crazy love life, and coffee deliveries to iconic celebrities such as Kamala Harris, Austin Butler, Jennifer Lopez, JoJo Siwa, Katy Perry and more. His chaotic life, and his willingness to unapologetically share it with others, offers laughter and support to everyone who might need it. Pride is an opportunity for everybody to get involved, to show the world their authentic self, and to speak and be heard. This is why Flight Fuel Coffee has launched a collection of pride limited edition products, all centered around a campaign which encourages people to do just that, Come Out for Coffee.
A coffee catch up is an opportunity for people to come together, share their stories, listen to others, and feel they have a safe space to be vulnerable in. Flight Fuel has used its platform to reach out, gather stories about its communities’ experiences, surrounding the taboo topic that affects all queer people and allies alike, coming out. The campaign is aimed to truly benefit the lives of the LGBTQIA+ community and everyone who needs support, by respectfully sharing these stories across their platforms, helping people feel understood, and encouraging others to engage with kindness. Their captain, Chris Olsen, has even shared a few videos of his own experiences around coming out, helping to normalize the conversation online.
Limited Edition Pride Products
To raise awareness for and support the brilliant work of amfAR, Flight Fuel has curated a collection of bespoke pride edition products, with 15% of proceeds being donated to amfAR. These include:
- Pride Edition Stainless Steel Travel Mug 20oz (RRP $30)
- Pride Edition Tote Bag (RRP $24)
- ‘Brewing with Pride’ Double Concentrate Coffee Box (RRP $36)
- ‘Brewing with Pride’ Bundle, including the Travel Mug, Tote Bag & Concentrate Coffee Box (RRP $85)
The Double Concentrate Coffee Box, co-branded with amfAR will be sold on both the Flight Fuel Coffee and amfAR websites, whilst the other products within the collection will be found exclusively on flightfuelcoffee.com, all with 15% of proceeds being donated to amfAR. All products will be available for purchase throughout the month of June.
amfAR, The Foundation for AIDS Research, is one of the world’s leading non-profit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and advocacy. Since 1985, amfAR has invested nearly $617 million in its programs and has awarded more than 3,500 grants to research teams worldwide. amfAR’s Epic Voices online video series gives a voice to members of the LGBTQIA+ community who spoke about their HIV experiences and the importance of this research. This campaign raised awareness about the threat of HIV, the need to support HIV research and amfAR’s search for a cure, amplifying the voices of LGTBQIA+ members such as, Ongina, Mykki Blanco, Teo Drake, Hydeia Broadbent, Ken Williams, and many more people who should be heard.
The brand hopes to continue shining the spotlight on the LGBTQIA+ community, using coffee to meet and create a consistently safe space for all queer people and allies alike. Make sure you follow @flightfuelcoffee on Instagram or sign up to the mailing list at flightfuelcoffee.com for further updates on its pride activations, and work with amfAR.
For press enquiries about Flight Fuel, contact:
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